Jen Elford is Head of Research and Information at the Vegetarian Society. Since 2009 she has worked on the issues of sustainable eating and vegetarian food. She worked with NatCen on the British Social Attitudes report ‘Are We Eating Less Meat?’ and has been an advisor to the Eating Better Alliance on academic research. She was a regular contributor to Healthy magazine with her column Eat More Veggie and is a regular writer for The Vegetarian on topical issues such as free-range dairy. Jen has also worked professionally as a chef and restaurant manager.